In today’s digital age, a video will get you more views and clickthroughs than a thousand tweets on Twitter and a thousand blog views on a blogger’s site. A well-done video will have more effect than any ad or promotion you can do on a social media site. The internet, and the business world at large, has come a long way and yet we still see many businesses ignore the power of videos.
One reason is the lack of time, resources, and expertise many businesses have when it comes to making a video. In an attempt to maximize the impact of your video content, many businesses just create a video of a presentation or a lecture – they forget the impact that an animated video can have.
It’s worth noting that in today’s world of online video, it’s not that difficult to produce a video. The best advice is to start small and grow from there. While some high-end camera’s have amazing functionality, it is the video editing software that will give you the most bang for your buck. There are many free, paid, and cloud-based options available – but the question is: are you willing to put in the time and effort to make a great animated video?
So what is a business like you – with a limited budget, a need for quality animated videos, and little time – to do? Well, it’s really not that hard to create an animated explainer video that will convert your audience!